What is Harrpy? A Complete Guide for Brands and Creators

If you've ever spent hours scrolling through Instagram looking for the perfect content creator to work with only to send a dozen DMs that never get answered you know how frustrating influencer marketing can be.

Or maybe you're a creator who's tired of waiting for brands to notice you, constantly pitching yourself with no response, and wondering how to land your next paid collaboration.

That's exactly why we built Harrpy.

Harrpy is a swipe-to-match app that connects brands with local content creators for real collaborations. Think Tinder, but instead of dating, you're matching with creators and brands who actually want to work together.

No cold DMs. No ignored messages. No middleman taking a cut. Just swipe, match, and collaborate.

How Harrpy Works (In 60 Seconds)

Here's the simplest way to explain Harrpy:

For Brands:

1. Create a Collab Card – Post your collaboration opportunity (like a job posting). Choose from Paid, Barter, Invite, or Ambassador formats.

2. Swipe on Creators – Browse local creators who match your needs. Swipe right if you're interested, left if not.

3. Match & Chat – When a creator swipes right on your Collab Card, you match instantly. Message directly in-app and finalize your collaboration.

For Creators:

1. Set Up Your Profile – Add your photos, social handles, follower counts, and portfolio.

2. Swipe on Collab Cards – Browse collaboration opportunities from local brands. Swipe right on the ones you like.

3. Match & Collaborate – When a brand swipes right on you, you match. Chat directly, negotiate terms, and get paid (or bartered, invited, or ambassadored).

That's it. No agencies. No commissions. No complicated platforms. Just swipe, match, and collaborate.

Why Harrpy Exists: The Problem We're Solving

Let's be honest: finding creators (or finding brands) is broken.

The Brand Perspective:

• You spend hours scrolling Instagram looking for creators

• You send 20 DMs and maybe 2 people respond

• You don't know if their followers are real

• You can't tell if they're even interested in collaborations

• You waste time on creators who ghost you after the first message

The Creator Perspective:

• You pitch yourself to brands constantly with no response

• You don't know which brands are actually looking for creators

• You have no idea what brands are willing to pay

• You're competing with thousands of other creators

• You're stuck waiting for brands to find you instead of the other way around

Harrpy solves all of this.

By using a swipe-to-match system, we ensure that both sides are interested before any conversation starts. No more cold outreach. No more ghosting. Just mutual interest and real collaborations.

What Makes Harrpy Different?

There are plenty of influencer marketing platforms out there. So what makes Harrpy different?

1. Local-First Discovery

Harrpy's algorithm prioritizes creators near you. If you're a café in Brooklyn, you'll see Brooklyn creators first. If you're a boutique in Bali, you'll see Bali creators first.

Why? Because proximity matters. Local creators understand your neighborhood, your vibe, and your audience. They can visit your location in person. They can create authentic content that resonates with your community.

Harrpy turns your city into a collaboration hub.

2. Mutual Interest Only

On most platforms, brands send messages to creators and hope for a response. On Harrpy, you only match with creators who swiped right on your Collab Card.

That means:

• No more ignored DMs

• No more one-sided outreach

• No more wasted time on creators who aren't interested

Both sides swipe. Both sides want to collaborate. That's it.

3. No Middleman, No Fees

Harrpy doesn't take a commission on your collaborations. Once you match, you chat directly with the creator (or brand) and negotiate your own terms.

No agency fees. No platform commissions. No hidden costs. Just you and the person you matched with.

4. Four Collaboration Types

Not every collaboration needs cash. Harrpy supports four collaboration types:

• Paid - Direct monetary compensation for content creation, posts, or campaigns.

• Barter -Trade your product, service, or experience for content (perfect for restaurants, hotels, fashion brands).

• Invite - Invite creators to exclusive events, launches, or experiences in exchange for coverage.

• Ambassador - Build long-term partnerships with creators who align with your brand.

Choose what works for your budget and campaign goals.

5. Swipe-First Interface

Harrpy's card-based interface shows you one creator (or Collab Card) at a time. No overwhelming search results. No endless scrolling. Just swipe right if you're interested, left if not.

It's fast, intuitive, and designed to help you make decisions quickly without the overwhelm.

Who is Harrpy For?

Harrpy is built for two types of users:

1. Brands & Businesses

Any business that wants to work with content creators can use Harrpy. That includes:

• Restaurants, cafés, bars, food trucks – Need food photography, Instagram posts, TikTok videos

• Hotels, resorts, villas, hostels – Need travel content, reviews, social media coverage

• Fashion brands, boutiques, jewelry brands – Need models, product photography, influencer posts

• Fitness studios, gyms, yoga studios – Need fitness influencers, workout content, testimonials

• Event planners, nightclubs, festivals – Need event coverage, promotional content, influencer attendance

• Beauty brands, salons, spas – Need beauty influencers, product reviews, tutorial content

• Real estate agencies, co-working spaces – Need lifestyle content, space photography, testimonials

• Marketing and influencer agencies, PR firms – Need creators for client campaigns

If you need content creators, Harrpy is for you.

2. Content Creators

Any creator who wants to collaborate with brands can use Harrpy. That includes:

• Influencers (Instagram, TikTok, YouTube, X/Twitter)

• Models (fashion, fitness, lifestyle)

• Content creators (bloggers, vloggers, podcasters)

• Aspiring content creators (don't know where to start, Harrpy fixes that)

If you create content and want to work with brands, Harrpy is for you.

How Harrpy Makes Money (And Why It Matters)

Harrpy is free to use. We don't charge brands or creators to match, chat, or collaborate.

So how do we make money?

We offer optional premium features for brands who want extra visibility:

• Premium Profile Boosts – Push your Collab Card to the top of the swipe deck so more creators see it first.

These features are 100% optional. You can use Harrpy for free and still get great results.

We don't take a commission on collaborations. We don't charge per match. We don't lock features behind paywalls.

Our goal is simple: make it as easy as possible for brands and creators to find each other and collaborate.

What Harrpy is NOT

Let's clear up some misconceptions:

Harrpy is NOT a social media platform.

We don't host your content. We don't have feeds, stories, or posts. We're a matching platform that connects you with creators (or brands) so you can collaborate outside of Harrpy.

Harrpy is NOT an agency.

We don't manage campaigns for you. We don't negotiate on your behalf. We don't handle contracts or payments. We simply connect you with the right people and let you take it from there.

Harrpy is NOT a marketplace.

We don't take a commission on your collaborations. Once you match, you negotiate directly with the creator (or brand). We're not a middleman.

Harrpy is NOT just for mega-influencers.

We're built for local creators - micro-influencer, and content creators with 2,000 to 200,000 followers. These are the creators who drive real engagement and authentic content.

Why Local Matters

One of Harrpy's core principles is local-first discovery.

Here's why that matters:

1. Authenticity

Local creators understand your neighborhood, your culture, and your audience. They create content that feels real, not forced.

2. Accessibility

Local creators can visit your location in person. No travel logistics. No coordination headaches. Just show up, create, and collaborate.

3. Community

Local collaborations build community. When a creator posts about your business, their followers (who are also local) are more likely to visit, buy, and engage.

4. Cost-Effectiveness

Local creators are often more affordable than mega-influencers. You get high-quality content without the high price tag.

Harrpy turns your city into a collaboration hub. Instead of competing with global brands for global influencers, you're connecting with creators in your neighborhood who actually care about your business.

Real-World Use Cases

Here's how different businesses use Harrpy:

Example 1: A Restaurant in Bali

Goal: Increase foot traffic and Instagram visibility.

How They Use Harrpy:

• Create a Barter Collab Card offering a free meal for 2 in exchange for Instagram posts and stories.

• Swipe through local food photographers and influencers.

• Match with 5 creators in the first week.

• Host them at the restaurant, get high-quality content, and see a 30% increase in reservations.

Example 2: A Fashion Brand in New York

Goal: Find models for a new clothing line photoshoot.

How They Use Harrpy:

• Create a Paid Collab Card offering $500 for a 2-hour photoshoot.

• Swipe through local models and content creators.

• Match with 3 models who fit their aesthetic.

• Book the shoot, get professional photos, and launch the collection.

Example 3: A Yoga Studio in Los Angeles

Goal: Build an ambassador program with local fitness influencers.

How They Use Harrpy:

• Create an Ambassador Collab Card offering free classes + monthly stipend in exchange for ongoing promotion.

• Swipe through local fitness creators.

• Match with 2 yoga influencers who align with their brand.

• Build long-term partnerships that drive consistent new memberships.

Getting Started with Harrpy

Ready to try Harrpy? Here's how to get started:

For Brands:

1. Download the app (iOS and Android)

2. Create your brand profile - Add your logo, bio, location, and business type

3. Verify your business - Complete identity verification via Veriff

4. Create your first Collab Card - Post your collaboration opportunity

5. Start swiping - Browse local creators and swipe right on the ones you like

6. Match and chat - When creators swipe right on your card, start a conversation

For Creators:

1. Download the app (iOS and Android)

2. Create your creator profile - Add your photos, social handles, follower counts, and portfolio

3. Verify your identity (Optional) - Complete identity verification via Veriff

4. Start swiping - Browse Collab Cards from local brands

5. Match and collaborate - When brands swipe right on you, start a conversation and land your next collaboration

Final Thoughts

Harrpy isn't just another platform. It's a new way to think about brand-creator collaborations.

Instead of cold outreach, we use mutual interest.
Instead of global reach, we focus on local connections.
Instead of agency fees, we let you negotiate directly.

Harrpy turns your city into a collaboration hub. One swipe at a time.

Ready to find your next creator (or your next brand deal)?

Download Harrpy today.